新华鲜报｜直面网络经营问题！反不正当竞争法完成修订

Core Viewpoint - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to enhance fair competition and regulate market order in response to new challenges posed by the digital economy and internet industry [1][2]. Group 1: Regulation of Unfair Competition - The law addresses the issue of platforms using low-price competition strategies, which have negatively impacted the profits of small and medium-sized businesses and increased risks of false advertising and price fraud [2]. - New provisions prohibit platform operators from forcing or indirectly compelling platform merchants to sell products below cost, thereby disrupting market competition [2]. Group 2: Obligations of Platform Operators - The law mandates platform operators to clearly define fair competition rules in service agreements and establish mechanisms for reporting and resolving unfair competition complaints [3]. - It emphasizes the importance of compliance in competition, suggesting that higher compliance levels will attract more businesses and consumers [3]. Group 3: Addressing New Forms of Unfair Competition - The revised law specifies regulations against new forms of unfair competition, such as data infringement and malicious transactions, which are often difficult to prove and costly for affected businesses [4]. - It prohibits operators from abusing platform rules to engage in false transactions, fake reviews, or malicious returns, thus protecting the legitimate rights of other operators and maintaining market order [4]. Group 4: Legal Environment for Business - Establishing a legal framework to regulate unfair competition is seen as essential for fostering a fair competitive environment, which in turn supports the long-term healthy development of the socialist market economy [5].