晶采观察丨好“戏”连连！夏日经济 “新赛道” 升温

Core Insights - The summer economy is experiencing a surge in consumer activity, particularly in the cultural and tourism sectors, as people engage in travel and new leisure activities [2][3] - There is a notable rise in "cooling consumption," with significant increases in sales of cooling appliances and summer-related products, driven by consumer demand and promotional events [3] Group 1: Tourism and Cultural Consumption - Various regions are combining summer vacation spots with rural tourism, allowing consumers to reconnect with nature and nostalgia [2] - Customized tourism projects that blend historical exploration with entertainment are gaining popularity, especially among graduates [2] - New initiatives in night-time economy, such as summer night events at museums, are enhancing consumer engagement and extending spending hours [3] Group 2: Cooling Consumption Trends - There has been a dramatic increase in sales of cooling products, with portable fans and ice-making water dispensers seeing year-on-year sales growth of 300% and 350% respectively during the "618" shopping festival [3] - The demand for cooling products is not limited to physical comfort but also extends to food consumption, with a rise in late-night food delivery orders, particularly for items like crayfish and barbecued food [3] - The summer economy is contributing to high-quality economic development by stimulating both production and consumer welfare [3]