销售额3.12亿元，人均增收6000元！茂南千年古荔甜蜜收官

Core Viewpoint - The article highlights the successful conclusion of the lychee harvest in Maonan, showcasing significant sales figures and increased income for farmers, driven by technological advancements and market strategies [7][8][39]. Group 1: Sales Performance - The total sales revenue from the lychee harvest reached 312 million yuan, with a total production of 26,100 tons [7][8]. - Farmers experienced an average income increase of 6,000 yuan, contributing positively to their financial well-being [8]. Group 2: Technological Innovations - The implementation of smart agricultural practices, including a pest control system and a 5G water and fertilizer management system, significantly improved the yield of ancient lychee trees [27][30]. - Digital management platforms have enabled precise irrigation and data collection, resulting in a 40% reduction in water, fertilizer, and pesticide usage, while achieving a 100% product qualification rate [31][34]. Group 3: Market Strategies - The Maonan district has actively promoted e-commerce sales, achieving a cumulative sales figure of 130 million yuan through various online platforms [38][39]. - Customized sales initiatives have opened new market opportunities, with significant sales agreements established, particularly in regions like Foshan and Guangxi [41][43]. Group 4: Cultural Promotion - The district has leveraged its historical and cultural heritage related to ancient lychee trees to enhance marketing efforts, participating in numerous agricultural exhibitions and promotional activities [62][63]. - Innovative marketing strategies, including themed cultural events and collaborations with media, have been employed to elevate the profile of Maonan lychees [70][74].