广东荔枝“圈粉”新疆，北上布局出海新通道

Core Viewpoint - Guangdong lychee is expanding its market presence in Xinjiang, leveraging trade exhibitions to promote various lychee varieties and establish new export channels to Central Asia and Europe [7][31][51] Group 1: Event Overview - The Guangdong food promotion event took place from June 26-30 at the 2025 China-Eurasia Commodity Trade Expo in Xinjiang [7][8] - The theme exhibition "Xinjiang Products Southbound, Guangdong Products Northbound" showcased multiple lychee varieties, attracting significant attention from domestic and international merchants [9][18] Group 2: Product Highlights - Guangdong lychee varieties such as Feizixiao, Guiwei, and Nuomizhi were prominently featured, with high consumer interest leading to long queues for tastings [12][13][17] - The event saw the introduction of several lychee varieties to Xinjiang for the first time, enhancing local consumer awareness and appreciation [18][20] Group 3: Market Expansion - Companies are focusing on expanding their sales channels, targeting not only the local Xinjiang market but also aiming for international markets in Central Asia and Europe [33][41] - The improvement in preservation technology and cold chain logistics has enabled Guangdong lychee to reach consumers in Xinjiang and beyond in optimal condition [32][51] Group 4: Business Engagement - Local businesses engaged in discussions and negotiations, with many establishing contacts with potential buyers during the event [25][26] - Companies like Guangdong Zhongli Agricultural Group are actively promoting their products to penetrate both the Xinjiang and international markets [36][41] Group 5: Strategic Goals - The event aims to utilize the "Xinjiang Products Southbound, Guangdong Products Northbound" platform to deepen the interaction between Guangdong and Xinjiang products, fostering industry collaboration [50][51] - The focus is on creating a new dual circulation model that connects domestic and international markets through Xinjiang as a strategic hub [51]