Workflow
张琳:中德汽车产业合作进入经验共享阶段
Zhong Guo Jing Ji Wang·2025-06-27 08:30

Core Viewpoint - The cooperation between Chinese and German automotive industries is entering a phase of experience sharing, emphasizing the importance of long-term strategies over short-term gains [1][3]. Group 1: Market Dynamics - The Chinese automotive market has become highly competitive, with intense internal competition among companies, while German companies maintain a more restrained competitive approach when expanding internationally [3]. - German automakers, such as Mercedes-Benz, BMW, and Audi, engage in competitive cooperation, which contrasts with the aggressive competition seen in the Chinese market [3]. Group 2: Innovation and Development - Chinese automotive brands have demonstrated significant advantages in the fields of new energy and intelligent technology, with a reported 26.3% year-on-year increase in passenger car sales, reaching 7.562 million units in the first five months of the year [5]. - German companies are enhancing their R&D capabilities in China, focusing on electric and intelligent technologies, with new research centers established in Shanghai, Anhui, and Nanjing since 2018 [5]. Group 3: Strategic Recommendations - It is suggested that both Chinese and German companies avoid a zero-sum mentality in their collaborations, as this could lead to detrimental short-term practices like price wars [6]. - The experience of German companies in China over the past 40 years can serve as a valuable reference for Chinese companies looking to expand into stringent markets like Europe [6].