阳光人寿全国各机构开展端午、儿童节主题活动

Core Viewpoint - The company, Sunshine Life, is actively engaging in cultural and community activities during the Dragon Boat Festival and Children's Day, emphasizing the themes of "love and responsibility" through various interactive events that promote traditional culture and health awareness [1][18]. Group 1: Cultural Activities - Sunshine Life's branches across the country are hosting traditional cultural experiences, health care initiatives, and parent-child interaction activities, creating immersive service scenarios for clients and the public [1]. - In Pu'er, a client networking event titled "Intense Dragon Boat Festival with Craftsmanship" transformed the workplace into a cultural workshop, where clients learned about traditional customs while making zongzi [2]. - The Weinan branch organized a DIY dragon boat model-making event, allowing families to create unique models under professional guidance, while the Yiyang branch held a "Cultural Knowledge of Dragon Boat Festival" quiz and zongzi-making competition [4][7]. Group 2: Service Innovation - The integration of traditional festivals with insurance concepts has deepened the meaning of these celebrations, as seen in the Liu'an branch, which incorporated family protection needs assessment into zongzi-making activities [6]. - The Chizhou branch creatively combined the "Three-Five-Seven" protection concept with traditional cultural experiences during an event focused on making mugwort bouquets [6]. - The Yongchuan branch hosted a "Financial Knowledge Classroom," incorporating anti-fraud tips into Dragon Boat Festival folk songs, while the Rizhao branch established a "Customer Needs Collection Station" to gather insights on family protection and retirement planning [6][9]. Group 3: Community Engagement - Sunshine Life is extending its warmth beyond urban areas into rural communities, as demonstrated by the Hainan branch's volunteers visiting elderly residents in need and conducting financial literacy workshops [12][14]. - The Tonghua branch visited a children's welfare institution to provide supplies and engage with the children, ensuring they feel the warmth of society [12][16]. - The Heilongjiang branch organized an event to enhance children's cultural identity, allowing them to express their creativity through art while learning about the company's values of "love and responsibility" [12][18]. Group 4: Future Outlook - The company aims to continue leveraging traditional festivals as a foundation for innovative service offerings, ensuring that the themes of "love and responsibility" permeate into the lives of many families [18].