农行济南长清支行：暖心服务送上门，床边委托暖夕阳

Core Points - The article highlights a case where a senior citizen, Mr. Wang, faced difficulties using his new social security card due to it being inactive, while his old card was demagnetized, illustrating the challenges faced by elderly individuals in accessing financial services [1] - Agricultural Bank of China (ABC) in Jinan's Changqing District provided prompt and compassionate home service to activate Mr. Wang's card, showcasing the bank's commitment to serving vulnerable groups [1] - The bank has implemented measures such as optimizing service processes and opening green channels to ensure elderly customers can access safe, convenient, and efficient financial services without leaving their homes [1] - Since the beginning of 2025, the Changqing branch has provided home services over 20 times, indicating a strong focus on customer needs [1] - The bank plans to continue focusing on the needs of the elderly population, enhancing its age-friendly financial services [2] Summary by Category Customer Service - The bank's staff visited Mr. Wang at home to assist with activating his social security card, demonstrating a proactive approach to customer service [1] - The service included explaining the process and assisting with the authorization for closing the old card account, ensuring the elderly customer felt supported [1] Commitment to Vulnerable Groups - The bank's actions reflect its dedication to addressing the urgent needs of special groups, particularly the elderly, by extending its service reach [1] - The bank's ongoing efforts to provide tailored financial services to the elderly population highlight its commitment to social responsibility [2]