Zhong Guo Jin Rong Xin Xi Wang·2025-06-27 11:35Core Viewpoint - The article highlights the successful implementation of a specialized loan product, "Li Zi Dai," by the Industrial and Commercial Bank of China (ICBC) in support of local farmers growing the unique "Ban Bian Hong" plums in Suijiang County, contributing to rural revitalization efforts [1][5]. Group 1: Agricultural Development - Suijiang County is recognized as a key national rural revitalization support area, with over 100,000 acres dedicated to the cultivation of "Ban Bian Hong" plums, which have become a significant agricultural industry for local farmers [1]. - The "Ban Bian Hong" plums received geographical indication protection from the Ministry of Agriculture and Rural Affairs in 2019, enhancing their market value and recognition [1]. Group 2: Financial Support Initiatives - ICBC's Suijiang branch has developed a tailored financial service system to support rural revitalization, including the introduction of the "Li Zi Dai" loan product specifically for plum farmers [2][5]. - The "Li Zi Dai" product was designed based on thorough research of local agricultural needs, providing flexible online credit loans with favorable interest rates to reduce financing costs for farmers [5][6]. Group 3: Impact and Results - The "Li Zi Dai" loan enabled a local farmer, Yu Dage, to secure 200,000 yuan within a day, allowing him to pay for labor and upgrade irrigation systems, significantly boosting his confidence in this year's harvest [4][6]. - ICBC has successfully implemented financing solutions for five distinct agricultural products, with a total loan balance exceeding 16 million yuan, marking a nearly 140% increase since the beginning of the year [6]. - The bank has received recognition for its efforts in rural financial services, achieving excellent ratings in assessments of financial institutions' contributions to rural revitalization for two consecutive years [7].