果然财经｜刚入选就官宣代言人，杨瀚森的商业价值几何？

Core Insights - Yang Hanshen, a 20-year-old center, was selected 16th overall by the Portland Trail Blazers, marking a new record for Chinese players in the NBA draft and initiating a significant rise in his commercial value [1][2] Group 1: Commercial Value Development - The announcement of Yang Hanshen's selection was met with immediate commercial responses, including endorsements from brands like Alien Electrolyte Water and Li Ning, reminiscent of the marketing strategies used during Yao Ming's entry into the NBA [2][3] - Yang Hanshen had already signed a five-year contract with Li Ning before entering the NBA, and he also established a partnership with Alien Electrolyte Water in March 2025, indicating a faster commercial growth trajectory compared to previous Chinese players [3][6] - His performance in the CBA, averaging 16.6 points, 10.5 rebounds, and 2.6 blocks per game, has drawn comparisons to Yao Ming's rookie season, enhancing his marketability [3][9] Group 2: Market Potential and Brand Strategy - The entry of Alien Electrolyte Water as a sponsor highlights the brand's understanding of leveraging NBA visibility, targeting a younger consumer demographic that aligns with Yang Hanshen's image as a "00s star" [6][9] - Yang Hanshen's commercial potential is vast, with opportunities in sectors like automotive, finance, and technology, similar to the diverse endorsements enjoyed by Yao Ming and Yi Jianlian [6][9] - The increasing interest in NBA among Chinese audiences, with 90% of adult basketball viewers watching the league, presents a lucrative market for brands seeking to capitalize on sports IP, with the sports marketing market in China projected to reach 280 billion yuan by 2025 [9]