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快手直播电商如何助力盱眙小龙虾走向全国?
Cai Jing Wang·2025-06-27 12:13

Core Insights - The annual Luoyang Lobster Festival in Xuyi County has become a significant event since its inception in 2000, attracting over 30,000 visitors in its first year and evolving into a major local industry with an annual output value exceeding 30 billion yuan [1][3] - The rapid growth of live e-commerce has significantly boosted the sales of local lobsters, with the "Lobster Carnival Week" leading to over 10 million lobsters sold by mid-June, achieving a GMV increase of 930% year-on-year [1][2] Industry Overview - The Xuyi lobster industry encompasses various sectors including breeding, processing, catering, e-commerce, and tourism, with a total production area of 985,000 acres and an annual output exceeding 100,000 tons [3][4] - In 2023, the total output value of Xuyi lobsters is projected to be 30.6 billion yuan, with the tertiary industry accounting for over half of this figure [3] E-commerce and Marketing Strategies - Influencer Rui Nan, who has 4.77 million followers on Kuaishou, emphasizes the importance of sourcing products directly from origin to ensure quality and authenticity, having sold approximately 500,000 lobsters during the festival [2][4] - Kuaishou is actively supporting local businesses through targeted traffic incentives and cash rewards, aiming to enhance the visibility and sales of Xuyi lobsters on its platform [2][6] Supply Chain and Infrastructure Development - The lobster supply chain in Xuyi is comprehensive, covering breeding, processing, sales, and cold chain logistics, with ongoing investments in research and development to explore new processing methods and high-end products [3][4] - Kuaishou plans to establish various centers for e-commerce training, live streaming operations, and supply chain services to strengthen the local brand's influence in the e-commerce sector [6]