常州“出圈”岂止于笔画、恐龙、烧烤

Core Insights - The Jiangsu Province Urban Football League (referred to as "Su Super") has sparked a "ticket root economy" trend, with Changzhou emerging as a notable "flow city" due to its unique cultural and commercial integration efforts [1] Group 1: City Confidence and Self-Mockery - Changzhou has embraced self-mockery as a form of city confidence, turning its four consecutive losses into a source of local pride and engagement, with initiatives like the "borrowed strokes" campaign gaining popularity [2] - The city launched a "scenic area free ticket" policy that successfully attracted over 150,000 tourists during the Dragon Boat Festival, leading to a 25% increase in local dining, accommodation, and retail consumption [2][3] - The local sports bureau introduced a promotional package priced at 9.9 yuan, which sold out in just three minutes, indicating a strong local consumer response [2] Group 2: Cultural and Tourism Integration - The "Su Super" league serves as a platform for cultural and tourism integration in Changzhou, with the city leveraging its sports events to promote local culture and tourism [4] - The introduction of the "Dinosaur Thirteen Sister" toy, a fusion of local dinosaur IP and football, has successfully converted online buzz into tangible sales, with over 10,000 units sold within three days [4][5] - The collaboration between the local tourism department and the dinosaur park has enhanced visitor engagement, with a significant increase in online traffic and ticket bookings during match days [4] Group 3: Supportive Business Environment - The presence of local businesses, such as the "East Ha Northeast Street Barbecue," as sponsors of the "Su Super" league highlights the inclusive business environment in Changzhou, where even small enterprises can contribute to local sports [6][7] - The city's government has implemented measures to optimize the business environment, such as establishing service points and facilitating government-business cooperation, which has attracted numerous small and micro enterprises [7]