线下门店激活体验经济 上海商圈消费现新亮点

Group 1 - The core viewpoint of the articles highlights the revitalization of Shanghai's commercial districts driven by consumption expansion policies, with retail sales in monitored districts growing by 2.1% year-on-year from January to May, surpassing the overall retail growth rate by 0.7% [1] - The opening of new experiential retail stores, such as the first shopping center store of the domestic beauty brand Huaxizi in Shanghai, is a significant driver of consumer engagement and aims to create an immersive shopping experience [1][2] - Huaxizi is expanding its presence both domestically and internationally, with plans to open its first European store in Paris in September 2024 and its first overseas flagship store in Tokyo in January 2025, indicating a strategic focus on global market penetration [2] Group 2 - The emergence of new retail formats like JD MALL, which integrates online and offline shopping experiences, is becoming a new traffic center, emphasizing immersive shopping spaces centered around home scenarios [2][3] - During the 618 shopping festival, JD MALL locations reported significant foot traffic and sales, with the Beijing Double Qiang store attracting over 100,000 visitors in the first two days and achieving sales exceeding 10 million within two hours of opening [3] - The concept of "experience economy" is rapidly penetrating Chinese consumer life, enhancing market diversity and serving as a crucial engine for economic growth, as consumers value tactile experiences and personal interactions in shopping [3]