华润啤酒：侯孝海交班，9年业绩增长显著

Core Insights - Huazhu Beer announced that Hou Xiaohai will resign as executive director and chairman effective June 27, 2025, to focus on personal arrangements [1] - The chairman position will be temporarily vacant until a suitable successor is appointed, with current executive director and president Zhao Chunwu taking on the chairman's responsibilities during the transition [1] - Hou Xiaohai has been with Huazhu Beer for nearly 25 years and has led the company for over 9 years, playing a crucial role in its high-end transformation [1] Company Performance - Under Hou Xiaohai's leadership, Huazhu Beer experienced significant growth, with revenue increasing by over 10 billion and net profit rising from 1.329 billion in 2015 to 4.759 billion in 2024 [1] - In 2024, despite challenges in the beer industry, Huazhu Beer maintained stability with a total revenue of 38.635 billion, a slight decline of 0.8%, and beer sales decreasing by 2.5% [1] - The company's gross profit margin improved to 42.6% in 2024, while shareholder profit decreased by 8% to 4.739 billion [1] Strategic Developments - The company has successfully implemented a "3 + 3 + 3" strategy since 2016, initiating its high-end transformation [1] - In 2018, Huazhu Beer partnered with Heineken, raising 24.35 billion HKD to acquire a 40% stake, creating the largest beer merger in Asia [1] - The company expanded into the liquor industry in 2021, acquiring brands like Jingzhi and Jinzongzi, with the liquor business generating 2.149 billion in revenue, a 4% increase [1] Market Position - In 2024, high-end beer sales increased by over 9%, with mid-range and above products accounting for over 50% of total sales [1] - Notable brands such as "Lao Xue" and "Hong Jue" saw their sales double, while "Li" brand sales increased by 35% [1] - Recently, Huazhu Beer acquired the second phase of the Xiamen Heineken factory project for 54.5 million, which will double its production capacity [1]