Jin Rong Jie·2025-06-27 19:45Core Viewpoint - Zhihu, a leading online content community in China, is focusing on expanding its content and services to meet the diverse needs of users, content creators, and business partners, despite a decline in revenue and a significant increase in net profit [1][2]. Financial Performance - As of March 31, 2025, Zhihu reported total revenue of 730 million RMB, a year-on-year decrease of 24.06% [1]. - The company achieved a net profit attributable to shareholders of -10.094 million RMB, which represents a year-on-year increase of 93.88% [1]. Company Overview - Zhihu has evolved from a Q&A platform into one of China's largest integrated online content communities since its launch in 2010 [1]. - The company is dual-listed on the New York Stock Exchange (NYSE: ZH) and the Hong Kong Stock Exchange (HKEX: 2390) [1]. Content Ecosystem - Zhihu aims to create a balanced ecosystem between content creators and users, fostering a virtuous cycle centered around content [2]. - The company emphasizes user interaction and community governance, which enhances user experience and strengthens community culture [2]. - Zhihu has developed diverse monetization channels, including marketing services, paid memberships, and vocational training, contributing to its leadership position in the industry [2].