反不正当竞争法完成修订 维护市场公平竞争秩序

Core Points - The newly revised Anti-Unfair Competition Law will take effect on October 15, 2025, showcasing innovative highlights to adapt to the challenges of the digital age and enhance market fairness [1] - The law introduces a fair competition review system requiring the government to assess the impact of policies on competition, aiming to prevent administrative monopolies and create a transparent environment for businesses [1] - The law focuses on addressing unreasonable trading behaviors of large enterprises, particularly concerning their payment practices towards small and medium-sized enterprises (SMEs), ensuring timely payments to alleviate financial pressures on SMEs [1] - The revision addresses the rapid development of internet technology and business models, refining regulations to tackle new forms of unfair competition in the online sector [1][2] Industry Implications - The law categorizes new types of unfair competition, including traditional behaviors using others' trademarks and new data-related competitive behaviors emerging in the digital environment [2] - It specifies that platform operators have the obligation to intervene and stop internal unfair practices, which helps maintain a healthy platform ecosystem and curb vicious cycles [2] - The law clarifies standards for confusion-related behaviors, such as using others' trademarks as business names or search keywords, reducing legal ambiguities and lowering the cost of rights protection for enterprises [2] - The revised law aims to maintain a fair competitive order in the market, contributing to a more equitable and efficient business environment that stimulates innovation [2]