印度手机市场“说变就变”：苹果进不了前五，如今小米也只排第4

Market Overview - In Q1 2025, India's smartphone market experienced a 7% year-on-year decline in shipments, primarily due to high inventory levels and a reduction in new model launches [2] - The number of new smartphone models launched in Q1 2025 decreased by 26% compared to the same period last year, indicating manufacturers are becoming more cautious in R&D and product launches [2] Brand Performance - Vivo emerged as the top smartphone brand in India with a market share of approximately 22%, an increase of 3 percentage points year-on-year, by offering highly customized products that cater to local consumer preferences [8] - Samsung ranked second with a market share of about 17%, showing little change in its ranking and share [6] - OPPO held the third position with a market share of around 15%, maintaining its place in the top three over the past two years [6] - Xiaomi dropped to fourth place with a market share of approximately 13%, down from the top position last year, attributed to its initial success with a value-for-money strategy [6] - Realme ranked fifth with an 11% market share, a slight increase of one percentage point year-on-year, focusing on young consumers and emphasizing fashion, individuality, and technology [4]