网络消费潜力释放，权益保障力度不减—— 营造网络消费放心环境

Core Viewpoint - The Supreme People's Court has released five typical civil cases related to online consumption, emphasizing the importance of integrity in business operations and the legal protection of consumer rights [1][6]. Group 1: Online Consumption Trends - New business models in the online consumption sector are emerging, leading to various new issues and challenges that require ongoing research [8]. - The 2023 "618" shopping festival highlighted significant changes in online consumption trends, with a shift from price wars to a focus on product quality and value for money [2][6]. - High-tech products, energy-efficient green products, and health-related outdoor products have seen sustained popularity among consumers [2]. Group 2: Legal Challenges and Consumer Rights - Online consumption disputes often involve multiple parties, including platform operators, merchants, payment service providers, and logistics companies, complicating legal relationships [3]. - The Supreme People's Court has established that operators must fulfill their commitments made during live marketing, such as compensation promises, to protect consumer rights [4][5]. - The court has also addressed issues of false advertising and excessive collection of consumer information, holding businesses accountable for misleading practices [6]. Group 3: Regulatory Developments - The State Administration for Market Regulation has proposed a draft for the "Live E-commerce Supervision Management Measures," outlining the responsibilities of platform operators in managing compliance and consumer protection [7]. - There is a call for platforms to enhance their role as gatekeepers, ensuring that marketing practices are transparent and do not mislead consumers [7]. Group 4: Future Directions - The Supreme People's Court plans to increase research efforts in the online consumption sector, aiming to unify judicial standards and improve communication with market regulatory bodies to prevent and resolve disputes [8].