“假洋牌”收割机？ 年售1700万只的BeauEver陷身份疑云

Core Viewpoint - The article highlights concerns regarding the authenticity of the "BeauEver" brand, which claims to be an imported cosmetic brand from New Zealand, but evidence suggests it may be a domestic product misrepresented as an international brand [2][4][9]. Group 1: Brand Authenticity and Misrepresentation - The "LAXIN" brand was identified as a fake imported health product, misleading consumers by claiming to be cross-border imported while being domestically produced [2]. - Consumers have raised doubts about BeauEver's claims of being an overseas brand, as searches for import records yield no results, and local contacts in New Zealand have never heard of the brand [2][4]. - BeauEver's official customer service stated that products were produced in China during the pandemic to ensure supply, but this does not clarify the brand's origins or the legitimacy of its cross-border claims [8][9]. Group 2: Company Structure and Registration - BeauEver's operating entity, DAYLESFORD LIMITED, is a Hong Kong company established in 2023, raising questions about the brand's claimed founding in 2019 [4][5]. - The brand's products are listed as domestically produced on the "Cosmetics Supervision App," contradicting its marketing as imported [5][7]. - The lack of import records for BeauEver products further complicates its claims of being a cross-border brand [8]. Group 3: Consumer Concerns and Regulatory Implications - Consumers have reported adverse reactions to BeauEver products, such as skin redness and allergies, leading to dissatisfaction with customer service [12][14]. - Experts suggest that the practice of registering trademarks abroad while manufacturing domestically may mislead consumers, potentially violating consumer rights [9][16]. - Regulatory bodies are urged to scrutinize such brands for false advertising and to ensure transparency in product information to protect consumer rights [15][16].