推动服务消费升级！毕马威徐司辞：应把握情绪健康等需求

Core Insights - The event "Intelligent Consumption, Trendsetting Future" highlighted the recovery and structural transformation of the consumer market in China, emphasizing the importance of capital empowerment and policy support [2][3]. Economic Recovery - In 2024, China's economy is expected to recover steadily, with significant growth in per capita disposable income and total retail sales of consumer goods compared to 2023, indicating the resilience and potential of the domestic consumer market [3][5]. Consumer Market Trends - The total retail sales of consumer goods in the first two months of 2025 increased by 4% year-on-year, surpassing the 3.5% growth rate of 2024 by 0.5 percentage points [5]. - The term "consumption" appeared 52% more frequently in government reports compared to the previous year, reflecting heightened governmental focus on consumption [6]. Structural Adjustments - The consumer market is undergoing deep structural adjustments driven by macroeconomic uncertainties, demographic changes, and evolving consumer attitudes, leading to more diversified consumer demands [6]. - Key dimensions of consumer demand include emotional value, health management, environmental sustainability, quality enhancement, and cost-effectiveness [6]. Regional Insights - In Guangdong, the coverage rate of immersive consumption scenarios is 30%, indicating significant development potential, while emerging sectors in service consumption account for 22% [6][10]. IPO Market Activity - In Q1 2025, global IPO activities reached $28.2 billion, with the consumer goods market accounting for 45% of the fundraising, highlighting strong investor interest in this sector [6]. Luxury Goods Market - China, the US, and Japan remain the top three luxury goods markets, collectively accounting for 48% of global luxury consumption, with a total market size of $101.7 billion, $96.4 billion, and $28.3 billion respectively [7]. Cosmetics and Health Trends - The cosmetics market is highly competitive, with domestic brands performing well, particularly eco-friendly skincare products favored by consumers seeking natural ingredients [7]. - The functional food market in China has grown significantly, from under 100 billion yuan in 2013 to nearly 300 billion yuan in 2020, with a compound annual growth rate of 12% [7]. Dining and Tourism Integration - There is a trend of integration between dining and tourism, with consumers increasingly demanding high-quality food, creative dishes, and engaging dining experiences, which is driving new business models and enhancing service consumption [9]. Policy Initiatives in Guangdong - Guangdong's policy framework for promoting high-quality service consumption focuses on four dimensions: expanding basic consumption, enhancing quality in cultural tourism and health services, enabling digital and green scenarios, and deepening financial integration [10]. - The aim is to increase the proportion of service consumption in total retail sales and cultivate competitive service brands nationally [10].