一家彩票店倒闭的背后

Core Insights - The company decided to close several lottery stores due to continuous losses since last year, with no month showing profitability [2] - The sales of instant lottery tickets, which accounted for 90% of total sales, have been declining since April 2024, despite a temporary spike in May due to base effect [2][11] - The overall lottery sales in May reached 57.036 billion yuan, a year-on-year increase of 19.8%, driven by sports events and low sales in the previous year [2][3] Sales Performance - In May, the sales figures for different lottery types were as follows: - Lotto digital lottery: 16.212 billion yuan, up 3.2% year-on-year - Guessing lottery: 25.752 billion yuan, up 20.4% year-on-year - Instant lottery: 11.341 billion yuan, up 67.8% year-on-year [3] Market Dynamics - The lottery industry saw a surge in new entrants due to the rapid growth of instant lottery sales in previous years, leading to increased competition and store closures [4] - Many businesses viewed lottery stores as fixed-income investments, but the actual revenue from sales commissions (7-8% of sales) proved insufficient to cover operational costs [4][5] Cost Structure - The company invested over one million yuan in store renovations and operations, but revenue could not cover these costs [5] - The average monthly cost per store is approximately 33,000 yuan, while average monthly sales are around 30,000 yuan, leading to a significant shortfall [9] Operational Challenges - High management costs in commercial complexes, including rent over 10,000 yuan/month and renovation costs of 30,000 to 50,000 yuan, further strain profitability [8] - The supply shortage of instant lottery tickets in 2024 exacerbated operational difficulties, leading to a 20% drop in sales [11] Industry Trends - The lottery industry experienced a peak in sales in 2024, but many businesses faced disappointing financial returns and chose to exit the market after a short period [14][15] - The decline in average spending per customer and reduced foot traffic in high-rent areas contributed to the decision to close stores [15][16] Regulatory Issues - The company faced challenges with regulatory approvals, which delayed operations and resulted in significant financial losses [16]