Tikehau Capital执行董事Peter Chen：新加坡是中国品牌国际化的最佳试验田

Core Insights - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to tackle challenges in globalization and explore collaborative transformation paths [1] Group 1: Globalization Strategy - Singapore has emerged as the preferred location for multinational companies to establish their Asia-Pacific headquarters, particularly for Chinese technology, consumer, and renewable energy firms [4] - Chinese companies are encouraged to use Southeast Asia, especially Singapore, as a strategic launchpad for entering Western markets, due to cultural similarities and higher acceptance of Chinese brands [4] Group 2: Value and Trust in Globalization - Global companies are not just selling products but are also exporting value, design logic, governance models, and multicultural capital [4] - Trust in Chinese brands is built through sustained practice rather than mere promotion, emphasizing the importance of actual actions over labels [4] - The narrative of Chinese brand globalization is described as a long-term endeavor, requiring the integration of capital, culture, talent, and storytelling to achieve lasting success [4]