“北京礼物”及非遗文创亮相亚投行年会

Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting from June 24 to 26, showcasing traditional Chinese culture through a dedicated exhibition area featuring intangible cultural heritage (ICH) and time-honored brands [1] - Twelve selected enterprises participated, including traditional crafts, stationery, clothing, and health products, highlighting the cultural charm of Beijing [1][4] - The "Beijing Gifts" section featured exclusive products that were well-received by foreign guests, demonstrating the appeal of Beijing's unique cultural offerings [1] Group 2 - Many participating enterprises possess national-level ICH skills, offering over ten interactive ICH experience projects that captivated foreign attendees [4] - The immersive experiences allowed guests to engage with traditional crafts, effectively breaking cultural barriers and transforming them from observers to participants in Chinese culture [4][10] - Popular ICH products included creative gifts such as fridge magnets, brooches, and traditional crafts, with some attendees expressing interest in visiting stores post-event [4][12] Group 3 - The exhibition featured over 200 products that blend traditional craftsmanship with modern innovation, serving as cultural ambassadors for Beijing [17] - Notable products included a fridge magnet inspired by the Ming Dynasty's Phoenix Crown and lifestyle items like scented candles and hand creams designed by traditional ink manufacturers [17][19] - The event successfully showcased the unique charm of Chinese jewelry through collaborations with cultural landmarks, enhancing the visibility of traditional crafts [17][25] Group 4 - Foreign guests expressed appreciation for witnessing the transmission and development of traditional Chinese culture at an international event [29] - The presence of ICH and cultural products at the AIIB meeting garnered broader attention and recognition, facilitating international cultural exchange [29] - There is an expectation for more international events to provide platforms for ICH and cultural products to reach wider audiences [29]