购买“电子三件套”、考驾照、毕业旅行……高考后的你成为这些消费群体一员了吗？

Core Insights - The article highlights a surge in consumer spending among recent graduates, driven by the "post-exam economy," as they purchase electronics, seek driving licenses, and embark on graduation trips [1][3][5] Group 1: Consumer Trends - Graduates are increasingly engaging in travel, with many opting for graduation trips, taking advantage of discounts offered by various regions [2][3] - The travel booking platform data shows a 137% year-on-year increase in travel reservations among graduates, indicating a strong demand for travel experiences [3] - The trend of purchasing "electronic three-piece sets" (typically including a laptop, tablet, and smartphone) has become a standard for graduates, with significant discounts available [5] Group 2: Regional Initiatives - Various regions, particularly in Zhejiang, are implementing promotional measures to attract graduate tourists, such as free or discounted entry to popular attractions [2] - Travel agencies are reporting a shift in preferences, with graduates showing interest in longer-distance travel compared to previous years [3] Group 3: Skills Development - There is a notable increase in driving school enrollments among graduates, with one driving school reporting a 20% rise in registrations compared to the previous year [4] - The demand for driving lessons reflects a broader trend of graduates seeking to acquire new skills post-exams [4][6] Group 4: Economic Factors - The growth in the "post-exam economy" is attributed to rising consumer spending power and changing parental attitudes towards education and skill acquisition [3][6] - The article emphasizes that the younger generation, particularly the "Z generation," is driving this economic trend, necessitating innovative and diverse consumer experiences [6]