商业体量16.8万方 乐清正大广场银泰百货开业

Core Insights - The opening of Leqing Zhengda Plaza Yintai Department Store marks the largest commercial project in Leqing, covering a total area of 168,000 square meters [1] - The project features a U-shaped design with two box-style commercial buildings and an open street area, connected by corridors for seamless consumer movement [3] - The development includes an 8,000 square meter outdoor lawn, creating a "city oasis" for various community activities, enhancing the urban park commercial experience [3] Brand and Retail Highlights - The project introduces over 300 premium brands across various sectors, including international beauty, jewelry, sports, apparel, children's products, dining, and new energy vehicles, with more than 60 being first stores [3] - Notable beauty brands include Estée Lauder, Lancôme, and WHOO, while fashion offerings feature brands like EDITION, Mo&Co., and Tissot, establishing Leqing as a trendy fashion destination [5] - The dining section includes local first stores such as INFOOD and MANNER, alongside popular chains like Haidilao and Bawang Chaji, creating a vibrant food hub [5] Family and Children’s Offerings - The project caters to families with children's experience brands like Duck Little Seven Nature Exploration Park and Mi You Mi Children's Paradise, complemented by exclusive children's retail brands [5] - A comprehensive family-friendly environment is created through a mix of retail and experiential offerings, enhancing the appeal to parent and child demographics [5] Outdoor and New Energy Integration - The project also emphasizes outdoor sports and new energy sectors, featuring brands like NIKE and Adidas, along with a cluster of new energy experience brands such as NIO and Huawei [6] - This strategic brand mix aims to capture the male consumer market and promote an active lifestyle [6] Opening Events - The opening festivities included a Grassland Starry Sky Music Festival with performances from nine music artists, a drone light show, and a large cat-themed installation, enhancing the project's community engagement [6]