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Peter Chen:霸王茶姬在新加坡首次开业接待超万人,平均等待达两小时
Feng Huang Wang Cai Jing·2025-06-28 11:04

Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on creating a high-end platform for Chinese companies to address challenges in globalization and explore paths for ecological win-win transformation [1] - The summit was co-hosted by Tikehau Capital and aimed to facilitate resource connections and dialogue on rules amidst the deep restructuring of global industrial chains [1] Group 2 - Peter Chen, Executive Director of Tikehau Capital, highlighted a significant shift in the globalization process of Chinese enterprises over the past decade, evolving from mere product export to deep transmission of brand value and culture [3] - The example of the brand "BaWang Tea Ji" was presented, which opened its first store in Singapore and attracted over 10,000 consumers on the opening day, with an average wait time of two hours, showcasing the local cultural resonance [3] - The brand's innovative strategy involved localizing its offerings by integrating elements of Singapore's landmarks with traditional Eastern tea culture, thus maintaining the cultural core of Chinese brands while gaining emotional recognition from local consumers [3]