（机遇香港）上半年盛事会展齐发力 香港旅游业稳步复苏

Core Viewpoint - Hong Kong's tourism industry is experiencing a steady recovery, driven by the opening of the Kai Tak Sports Park and the introduction of new tourism products, leading to an increase in visitor numbers [1][2]. Group 1: Visitor Statistics - In the first five months of the year, Hong Kong recorded over 20 million visitors, a year-on-year increase of 12%, with approximately 15.2 million from mainland China, up 10% [2]. - Non-mainland markets also showed significant growth, with around 5 million visitors, marking an 18% increase year-on-year [2]. Group 2: Government Initiatives - The Hong Kong government is actively implementing the "Hong Kong Tourism Development Blueprint 2.0," which aims to enhance traditional tourism advantages and optimize infrastructure [2]. - The government has announced nine tourism hotspot projects, including the opening of the old Yau Ma Tei Police Station, to provide new experiences for visitors [5][8]. Group 3: Event-Driven Tourism - The opening of the Kai Tak Sports Park in March has significantly boosted the "event economy," hosting 15 large concerts with approximately 590,000 attendees, over half of whom were from mainland China and overseas [5]. - The promotion of large international conferences and exhibitions is crucial for attracting high-value travelers, with 75 international events scheduled in Hong Kong from 2025 to 2027, expected to bring over 180,000 exhibition visitors [6]. Group 4: Industry Adaptation - The tourism industry is adapting to changing traveler demands by offering diverse services, such as catering to the dietary needs of Middle Eastern travelers [8]. - Innovative tourism products are being developed, including cultural heritage tours and special events at attractions like Ocean Park and Hong Kong Disneyland, aiming to convert visitor traffic into longer stays [8]. Group 5: Future Outlook - The industry believes that with collaborative efforts from the government, industry, and society, Hong Kong can enhance its competitiveness as a global tourism hub and meet diverse traveler needs [8].