Qi Lu Wan Bao·2025-06-28 11:51Core Viewpoint - The launch of the 2025 Ora Good Cat and 2025 Ora Good Cat GT Mulan Edition represents a significant step in redefining the value standards of premium A0-class electric sedans, emphasizing innovative design, competitive pricing, and enhanced product capabilities [1][3][20]. Pricing and Promotions - The suggested retail price for the 2025 Ora Good Cat ranges from 83,800 to 103,800 yuan, with a limited-time trade-in price as low as 79,800 to 99,800 yuan; the 2025 Ora Good Cat GT Mulan Edition is priced between 96,800 and 106,800 yuan, with a trade-in price of 92,800 to 102,800 yuan [3]. - To reward customers, Ora has prepared a series of promotional gifts, including trade-in gifts, parking gifts, and other special offers [3]. Product Features and Innovations - The 2025 Ora Good Cat features a refreshed design with new color options and an upgraded interior inspired by classic Chinese art, enhancing both aesthetics and user experience [7][9]. - The new models are equipped with advanced smart cockpit technology, including a dual-spoke steering wheel, a 10.25-inch instrument panel, and a 14.6-inch floating central control screen, supporting over 40 applications and seamless connectivity with major smartphone brands [9]. - Enhanced parking assistance systems with 80 times increased computing power and 19 sensing hardware components allow for efficient parking in over 100 scenarios [13]. Sustainability and Market Trends - The launch aligns with China's "dual carbon" strategy, promoting lower carbon emissions through the adoption of electric vehicles, particularly in urban settings where charging infrastructure is rapidly developing [4][6]. - The company plans to introduce two additional global market products in the second half of the year, developed over three years with an investment of 1 billion yuan, focusing on aesthetics, technology, and comfort [6]. User Engagement and Brand Loyalty - The brand emphasizes a strong connection with users, as demonstrated by a creative photography campaign that encourages customers to share their experiences with the vehicles [3][18]. - Since its launch in 2020, the Ora Good Cat has successfully entered over 50 countries, accumulating more than 280,000 global users and winning accolades for quality, including the J.D. Power 2025 award for compact electric vehicle quality [18].