招聘方式加速视频化、场景化、即时化—— 直播带岗赋能就业服务升级

Core Insights - The global online recruitment industry is expected to grow at a compound annual growth rate of 15% over the next decade, highlighting the urgent need for digital transformation in job recruitment [1] - Live-streaming job recruitment has emerged as a typical scenario for digital empowerment in employment, addressing the pain points faced by blue-collar workers in job searching [1][2] Group 1: Industry Trends - The introduction of live-streaming job recruitment has effectively alleviated issues such as low matching efficiency and high recruitment costs faced by employers, particularly in the blue-collar sector [1] - The recruitment industry is undergoing a transformation driven by the integration of digital economy and industrial upgrading, leading to a shift towards video-based, scenario-based, and instant recruitment methods [2][3] Group 2: Case Study - Kuaishou's live recruitment feature has gained popularity among employers and blue-collar workers since its launch in January 2022, with significant engagement metrics including 1.88 million live recruitment sessions and over 5.4 billion views [2] - The establishment of a live-streaming recruitment team has resulted in the training of 2,180 hosts, showcasing the scalability and effectiveness of this recruitment method [2] Group 3: Future Outlook - The live-streaming recruitment model is expected to drive changes in the employment and employment intermediary market, with a new job title of "live recruitment host" being introduced by the Ministry of Human Resources and Social Security [3] - Future developments in the live-streaming recruitment sector should focus on integrating advanced technologies such as artificial intelligence, big data, and cloud computing to enhance the recruitment experience for job seekers [3]