新修订的反不正当竞争法将于10月15日起施行—— 营造公平竞争市场环境

Core Viewpoint - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to address prominent issues in market competition and enhance the legal framework for fair competition in China's socialist market economy [1][2]. Group 1: Legislative Changes - The number of articles in the Anti-Unfair Competition Law has increased from 33 to 41, reflecting a comprehensive update to address new market dynamics and protect consumer rights [1]. - The law now includes specific provisions to combat various forms of unfair competition, such as "involution" competition, data rights infringement, and malicious trading practices [1][2]. Group 2: Digital Economy and Data Protection - The revised law enhances regulations on unfair competition in the digital economy, particularly concerning the use of data, algorithms, and platform rules [2]. - It explicitly prohibits operators from using deceptive methods to acquire or utilize data held by other businesses, thereby protecting legitimate business interests and maintaining market order [2][3]. Group 3: Addressing "Involution" Competition - The law establishes a framework for addressing "involution" competition by mandating the creation of a fair competition review system and reinforcing the responsibilities of platform operators [4][5]. - It emphasizes that platforms should not force or indirectly compel businesses to sell below cost, which disrupts market competition [5]. Group 4: Implementation and Future Considerations - The implementation of the revised law requires the development of supporting regulations, including clarifying definitions of "large enterprises" and "small and medium enterprises," and establishing specific guidelines for addressing mixed behavior and online unfair competition [5].