Group 1 - The "post-examination economy" is gaining momentum as high school graduates engage in various consumption activities such as purchasing electronic products, learning driving skills, and traveling to celebrate their graduation [1][2] - Many graduates are taking advantage of discounts offered at tourist attractions, with some locations providing up to 50% off for students presenting their examination admission tickets [1] - The driving school sector is experiencing a surge in enrollment, with a reported 20% increase in student registrations compared to the previous year, primarily consisting of high school graduates and current students [2] Group 2 - The digital product market is witnessing a significant increase in transactions, with over 77,000 sales recorded in a specific region, leading to a total consumption boost of over 200 million yuan [2] - The "post-examination economy" is becoming a crucial part of the summer economy, particularly in the service consumption sector, which is showing notable growth trends [2] - The new generation of consumers is characterized by distinct individual preferences, prompting the need for targeted product offerings to cater to this emerging consumer group [2]
考驾照增技能、毕业旅行……“考后经济”升温透出青年消费新趋势
Yang Guang Wang·2025-06-29 00:38