云南永德芒果节精彩纷呈

Core Insights - The Mango Festival in Yongde County, Yunnan Province, showcases the local mango industry and attracts numerous visitors, running from June 27 to July 14, 2025 [1] - Yongde County has expanded its mango cultivation since its introduction 400 years ago, hosting the first Mango Festival in 1998, now celebrating its 25th edition [1][3] - The mango industry in Yongde is a key pillar for rural revitalization, with 67 varieties cultivated over 62,000 acres, benefiting over 32,000 farmers [3][4] Industry Development - The mango production in Yongde is projected to exceed 45,000 tons by 2025, with a value surpassing 300 million yuan [3] - E-commerce integration has enabled direct sales of Yongde mangoes to major cities like Beijing and Shanghai, as well as international markets [3] - The development of deep processing chains has led to the creation of products such as dried mango, jams, and fruit wines, significantly increasing added value [3] Local Entrepreneurship - Local entrepreneurs like Liu Yixiang and Zhao Guangjie are leveraging e-commerce and live streaming to enhance sales channels for mangoes and other local products [4] - Liu Yixiang has helped over 70 farmers sell their mangoes, while Zhao Guangjie has expanded her product range to include various other items [4] Festival Impact - The Mango Festival includes various activities such as performances, light shows, and cultural tourism, contributing to local tourism [5] - In 2024, the festival attracted 186,000 visitors, generating 140 million yuan in tourism revenue, while the first two days of the current festival saw 47,000 visitors and 28.6 million yuan in spending [5]