凤凰网CFO吕靖：愿以媒体之力、平台之责，为中国企业出海搭建坚实桥梁

Core Viewpoint - The "2025 China Enterprises Going Global Summit" aims to provide a high-end platform for Chinese companies to address challenges and explore collaborative transformation paths in the context of global supply chain restructuring [1] Group 1: Event Overview - The summit is hosted by Phoenix Network and focuses on the theme "For an Open World" [1] - It aims to facilitate thought exchange, resource connection, and regulatory dialogue among Chinese enterprises [1] Group 2: Insights from CFO - The CFO of Phoenix Network, Lv Jing, emphasized that the Asia-Pacific region is a critical anchor for Chinese companies to optimize global layouts and mitigate risks due to its large market and economic growth [5] - Over 60% of the global population resides in the Asia-Pacific region, which features both highly developed economies and dynamic emerging markets [5] Group 3: Challenges for Enterprises - Lv Jing identified four major challenges for companies venturing into the Asia-Pacific: 1. Sudden changes in trade policies and new trade barriers due to geopolitical factors [5] 2. Compliance risks arising from restricted cross-border data flow and varying ESG standards [5] 3. Localization challenges including cultural differences and consumer preferences [5] 4. Supply chain pressures due to uneven infrastructure development and fluctuating logistics costs [5] Group 4: Role of Phoenix Network - Phoenix Network aims to bridge gaps in information and connect key resources to reduce the "trial and error" costs for enterprises going global [5] - The summit gathers top policy participants, business leaders, academic experts, and practitioners to analyze the economic characteristics of the Asia-Pacific region [5] - Phoenix Network is committed to empowering enterprises' journeys in the Asia-Pacific by fostering trust, cooperation, and win-win scenarios [5]