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新股消息 | 乐欣户外递表港交所 为钓鱼装备制造商 公司收入主要来自OEM/ODM模式
智通财经网·2025-06-29 07:46

Core Viewpoint - Le Xin Outdoor International Limited has submitted a listing application to the Hong Kong Stock Exchange, with China International Capital Corporation as the sole sponsor [1] Company Overview - Le Xin Outdoor is the largest fishing equipment manufacturer globally, holding a market share of 23.1% based on projected 2024 revenue [5] - The company focuses on fishing gear and has developed a diverse product portfolio, including fishing chairs, beds, rod holders, carts, bags, and tents suitable for various fishing scenarios [5] - The company operates a dual business model, combining OEM/ODM manufacturing capabilities with a growing OBM business to meet diverse market demands [5] Financial Performance - Revenue for the fiscal years 2022, 2023, and 2024 was approximately RMB 818.4 million, RMB 463.3 million, and RMB 573.5 million, respectively [7] - Net profit for the same periods was approximately RMB 114 million, RMB 49 million, and RMB 59.4 million, respectively [7] - The revenue from the OEM/ODM model accounted for 94.1%, 90.2%, 92.3%, and 92.9% of total revenue for the years 2022, 2023, 2024, and the four months ending April 30, 2025 [5][7] Business Expansion - The company strategically expanded into its own brand business, acquiring the UK-based carp fishing brand Solar in 2017, which has seen sales grow to approximately three times its 2018 level by 2024 [6] - The experience gained from Solar has provided a standardized framework for brand management, product development, and efficient marketing strategies under the OBM model [6]