Qi Lu Wan Bao·2025-06-29 09:03Core Viewpoint - The article emphasizes the importance of enhancing financial literacy among the public as a crucial measure for maintaining financial stability and protecting consumer rights, with a specific focus on the initiatives taken by Minsheng Bank's Jinan Shanshui Quancheng Community Branch in 2025 [1][2]. Group 1: Financial Literacy Initiatives - Minsheng Bank's Jinan Shanshui Quancheng Community Branch is actively responding to national calls by launching the "Financial Knowledge Popularization Journey" in 2025, aiming to improve the financial knowledge and risk prevention capabilities of local consumers [1]. - A dedicated task force led by the branch manager has been established to ensure the effective implementation of the initiative, including detailed planning and staff training [1][2]. - The campaign slogan "Protecting Customer Rights, Enjoying a Worry-Free Life" targets key demographics such as the elderly and youth, utilizing various promotional strategies in response to prevalent financial fraud cases [1][2]. Group 2: Multi-Channel Promotion Strategy - The branch has created a comprehensive promotional matrix that leverages both physical and online channels, including community outreach and educational activities in schools, villages, enterprises, and business districts [2]. - A dedicated area for consumer rights protection has been set up in the branch, featuring eye-catching posters and financial knowledge tips displayed on LED screens to foster a learning atmosphere [2]. - Staff members with strong professional skills are designated as promotional specialists to provide clear and accessible explanations to customers [2]. Group 3: Targeted Education for Vulnerable Groups - The branch focuses on educating elderly residents about common scams, using real-life examples to illustrate the characteristics and tactics of fraud, and emphasizes the importance of skepticism and communication with family [2][3]. - In addition to the elderly, the branch addresses the financial literacy needs of corporate employees and new citizens, promoting awareness of personal information protection and financial security [3]. - The ongoing commitment to the "Finance for the People" philosophy aims to continuously innovate in financial knowledge dissemination, ensuring consumer rights are protected and contributing to a safe financial environment [3].