“面饼120克”，白象将消费者“声音”印在包装上

Core Viewpoint - White Elephant Food Co., Ltd. has launched its first product named after the weight of the noodle cake, "Noodle Cake 120g," which aims to provide clear and transparent information to consumers, enhancing their decision-making process [1][4]. Group 1: Product Innovation - The renaming of the product to "Noodle Cake 120g" eliminates ambiguity, allowing consumers to easily understand the quantity they are purchasing [4]. - White Elephant has established a complete product innovation loop by recording consumer feedback, validating feasibility, and responding quickly to market demands [4]. - The company has introduced sub-brands and products tailored to specific consumer preferences, such as "Dala Jiao" for spicy food lovers and health-oriented options like "Old Hen Soup Noodles" [4]. Group 2: Consumer Engagement - In 2023, White Elephant leveraged a collaboration with Douyin e-commerce to launch "Coriander Noodles," responding to high consumer interest in unique flavors [5]. - The company has actively engaged with consumers on social media platforms, introducing products like "Ear-Root Noodles" and "Stinky Tofu Noodles" that resonate with younger audiences [5]. Group 3: Transparency and Safety - White Elephant has addressed consumer concerns about food safety by launching "Food Factory Live" on Bilibili, showcasing the production process and factory operations [7]. - The company has also organized offline events like "White Elephant Instant Noodle Factory" pop-ups to educate consumers about its production methods in an open and transparent manner [7]. - The evolving consumer mindset reflects a demand for transparency and quality, which White Elephant aims to meet through its initiatives [7].