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仲恺科技特派员直播助农,汕尾陶河荔枝俏销云端
Nan Fang Nong Cun Bao·2025-06-29 10:30

Core Viewpoint - The event in Taohua Town, Shantou City, focuses on promoting lychee sales through a combination of online live streaming and offline exhibitions, enhancing the digital transformation of the local agricultural industry [2][4][12]. Group 1: Event Overview - The "Lychee Harvest Season and Agricultural Specialty Product Promotion" event was held in Taohua Town, featuring a lively atmosphere [2]. - The event was organized by the agricultural technology team from Zhongkai University of Agriculture Engineering in collaboration with the Shenzhen Longgang support team [3]. Group 2: Sales Strategy - The event utilized a "live streaming + offline exhibition" dual approach to inject new digital momentum into the lychee industry [4]. - Team members acted as "live stream hosts," showcasing the lychee picking process and addressing consumer inquiries about freshness and transportation [6][9]. Group 3: Product Showcase - An exhibition area was set up to display local specialty products such as Taohua rice, lychee, lotus root, sweet potato leaves, and iron skin dendrobium, attracting numerous buyers and visitors [11][12]. - The event highlighted Taohua's lychee production, which spans 6,400 acres and includes over ten premium varieties, with an expected annual output value exceeding 60 million yuan [13][14]. Group 4: Agricultural Development Initiatives - The agricultural technology team has been working on modernizing the agricultural sector in Taohua Town through a "technology empowerment - industry integration - talent feedback" model [17][18]. - The team is also developing cultural products related to local agricultural history and promoting health food upgrades, such as sweet potato leaf series products [19][20]. Group 5: Future Plans - The Zhongkai University team plans to continue exploring new models and pathways for assisting farmers, aiming to enhance the sales and development of Taohua's specialty agricultural products [23][24].