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Group 1 - The Hohhot Qingdao Beer Music Festival opened on June 28 and will last for 17 days until July 14, aiming to create an immersive experience combining music, food, culture, and interaction [1][3] - The festival features a 50-meter giant stage with advanced audio-visual technology, showcasing performances from renowned artists and traditional musicians, enhancing the overall entertainment experience [3][11] - The event includes various interactive sections such as trendy workshops, VIP brand experience areas, and gathering camps, offering local delicacies and popular foods to attendees [9][15] Group 2 - Qingdao Beer representatives stated that the festival innovatively combines traditional culture with modern trends, reflecting the brand's commitment to innovation [15] - The festival coincides with other major events in Hohhot, such as concerts and sports events, creating a city-wide celebration that enhances the immersive experience for visitors [16] - Hohhot is actively developing its night economy through events like music festivals, aiming to enrich nighttime consumption and promote the city as a modern consumption center [18]