产品被曝成分与备案不符！监管介入，逐本回应：宣传并无不当

Core Viewpoint - The skincare brand "Zhuben" is facing public scrutiny due to allegations of discrepancies between product ingredient filings and actual contents, as well as claims of false advertising by its founder during a live stream [1][2][4] Group 1: Allegations and Issues - Multiple products from Zhuben, including the "墨红" series and "不染茉莉白茶" series, have been reported to have three main issues: misrepresentation of ingredients, use of unapproved new plant materials, and claims of skincare benefits for non-cosmetic products [2][4] - The founder of Zhuben, Liu Qianfei, was criticized for suggesting that certain products could promote hair growth and regulate menstrual cycles during a live stream, implying medical benefits [4][6] Group 2: Regulatory Response - The Zhejiang Provincial Drug Administration has referred the matter to local market regulatory authorities for investigation, leading to the urgent removal of the implicated products from major e-commerce platforms [1][6] - Zhuben's parent company, Hangzhou Shucai Network Technology Co., Ltd., issued a statement asserting that all products do not involve quality safety issues and defended its marketing practices regarding the "墨红玫瑰净油" [7][10] Group 3: Company Actions and Future Plans - Zhuben has acknowledged potential shortcomings in ingredient disclosure and has proposed a rectification plan, which includes a thorough review of all sold products' ingredients and marketing claims [10] - The company plans to enhance its internal review mechanisms and ensure compliance with national regulations, aiming for transparency and consumer trust [10][11] Group 4: Company Background - Zhuben was established in 2016, focusing on "Oriental skincare and makeup removal," and gained rapid popularity with its makeup remover oil [11] - The brand has achieved significant sales milestones, including a record of selling 50,000 bottles in one minute during a collaboration with influencer Li Jiaqi [11]