Core Insights - The "Jingxi eSports Festival" in Shijingshan, Beijing, aims to promote the development of the eSports industry and transform eSports into a significant economic driver, referred to as "ticket-root economy" [1][3] Group 1: Event Overview - The festival features 37 large special exhibition booths, 50 independent game booths, 40 game exhibitors, and over 180 game titles, including new gameplay modes for the domestic 3A game "Black Myth: Wukong" [3] - The event is part of Shijingshan's initiative to build an "eSports city" and is supported by the recently released "Support Measures for the High-Quality Development of the Game and eSports Industry in Beijing" [3][4] Group 2: Strategic Partnerships - A formal agreement was signed between Shougang Park and Tencent to collaborate on various aspects of the eSports industry, including venue cooperation, IP development, and digital technology [3] - The "Nuclear Fusion Game Carnival" will also be held at Shougang Park, focusing on hosting high-level eSports events [3] Group 3: Economic Integration - The festival is integrated with the "Jingxi Consumption Festival," creating a consumption map and themed activities that combine dining, gaming experiences, and shopping [4] - The approach aims to create a closed-loop of "event traffic - commercial space - all-domain consumption," enhancing market consumption vitality [4] Group 4: Future Development - Shijingshan plans to continue stimulating the eSports industry, positioning "eSports Shijingshan" as a key attraction in Jingxi, contributing to the development of a vibrant and sustainable urban ecosystem [4]
北京:石景山2025“京西电竞节”启幕,“赛事+消费”激发消费活力
Zhong Guo Qing Nian Bao·2025-06-29 13:50