供给缩量、销售修复 上半年房地产市场现回暖趋势

Group 1 - The overall real estate market showed signs of recovery in the first half of 2025, with improved sales in core cities and increased land investment enthusiasm [1] - New residential sales in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen experienced year-on-year growth, with Shenzhen seeing over 30% increase [1] - The inventory of new homes in key cities has decreased, leading to a shorter clearing cycle due to reduced supply and improved sales [1] Group 2 - The new housing market maintained strong resilience despite a slight decline in the second quarter, driven by the release of improvement demand [2] - High-priced improvement projects in cities such as Beijing and Shanghai performed well, with 90-120 square meter new homes accounting for around 40% of sales [2] - The proportion of existing home sales increased to 35.6%, with existing homes outperforming new homes, reflecting buyers' preference for immediate occupancy [2] Group 3 - The continuous release of improvement housing demand and the rise in existing home sales indicate a growing emphasis on living quality and delivery certainty among buyers [3] - Mid-to-high-end improvement products have become a significant force supporting market transactions, stabilizing market expectations in core cities [3] Group 4 - The recovery in sales has positively impacted the land market, with residential land transfer fees across 300 cities increasing by 24.5% year-on-year [4] - In the top 20 cities, land transfer fees accounted for 66% of the national total, with first-tier cities seeing a 47% increase in land transfer fees [5] Group 5 - The land market is experiencing structural recovery and gradual stabilization, with more cities witnessing bidding premiums and increased participation from developers [5] - Policies aimed at stabilizing expectations, activating demand, optimizing supply, and mitigating risks are expected to be implemented in the second half of the year [6]