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China's biggest public AI drop since DeepSeek, Baidu's open source Ernie, is about to hit the market
BIDUBIDU(US:BIDU) CNBC·2025-06-29 16:35

Core Viewpoint - Baidu's decision to open source its Ernie generative AI model marks a significant shift in the AI landscape, potentially increasing competition and altering pricing dynamics in the industry [1][2][3]. Group 1: Baidu's Open Source Strategy - Baidu plans to gradually roll out the open sourcing of its Ernie AI model, a move seen as a major step in the AI race, comparable to the emergence of DeepSeek [1]. - Historically, Baidu has favored a proprietary business model and opposed open-source initiatives, but the success of disruptors like DeepSeek has influenced this change [2]. - The open sourcing of Ernie is expected to elevate industry standards, as major labs releasing powerful models typically raise the competitive bar for the entire sector [3]. Group 2: Impact on Competitors - Baidu's move puts pressure on closed providers like OpenAI and Anthropic to justify their premium pricing and gated APIs [4]. - Industry experts suggest that Baidu's open-source Ernie could disrupt both U.S. and Chinese competitors by offering a powerful alternative at a lower cost [5]. - The CEO of Baidu indicated that the rollout aims to empower developers globally, allowing them to build applications without concerns over model capabilities or costs [6]. Group 3: Market Dynamics and Future Implications - The introduction of open-source models is expected to change cost dynamics in AI model access, enabling more applications to be developed on affordable models [7]. - Baidu's recent ERNIE X1 model reportedly delivers performance comparable to DeepSeek's R1 at half the price, signaling a shift in pricing strategies within the industry [6].