老牌德企讲好“投资中国”鼓楼篇

Core Viewpoint - The continuous implementation of the "trade-in" policy has significantly boosted retail sales for Bosch Home Appliances in China, reflecting the company's strong commitment to the Chinese market and its long-term development strategy [1][2]. Group 1: Company Development and Investment - Bosch Home Appliances has been operating in China for over 30 years, establishing a comprehensive sales and service network since its entry in 1994 [1]. - The company has invested in multiple facilities in Nanjing, including a manufacturing park and a global R&D center, which was upgraded last year to enhance its innovation capabilities [1][2]. - The global R&D center, with an investment of 400 million yuan and a workforce of 700 engineers, focuses on core product innovation and advanced fields such as smart appliances and smart manufacturing [2]. Group 2: Market Trends and Consumer Demand - The "trade-in" policy has led to a double-digit growth in retail sales from September to December last year, particularly in emerging categories and high-efficiency products [3]. - There is a notable shift in consumer demand from new home installations to renovations of older homes, creating new market opportunities for Bosch [3]. - Bosch is actively collaborating with local retailers to provide comprehensive solutions that include renovation design, appliance selection, and installation services, aiming to capture this emerging market [3]. Group 3: Strategic Vision - Bosch Home Appliances views China as one of the largest and most dynamic home appliance markets globally, emphasizing its importance in the company's overall strategy [3]. - The company is committed to the philosophy of "in China, for China, and for the world," aiming to tell a compelling story of investment in China through its actions [3].