杨瀚森:来自山东的新“开拓者”

Group 1 - Yang Hanson's selection as the 16th pick in the NBA draft marks the third highest selection for a Chinese player in history, highlighting a significant milestone for Chinese basketball [2][11] - The Portland Trail Blazers officially welcomed Yang Hanson, with team executives praising his basketball IQ and readiness to compete at a high level [3][11] - Yang Hanson's performance in the CBA, where he averaged 16.4 points, 10.5 rebounds, and 2.7 blocks per game in his second season, has drawn attention from NBA teams and increased expectations for his future [8][9] Group 2 - Yang Hanson's entry into the NBA has sparked a surge in commercial interest, with brands like Li Ning and Alien Electrolyte Water quickly associating with him, reminiscent of the marketing strategies used during Yao Ming's debut [11][12] - The collaboration between Yang Hanson's management and Klutch Sports, known for its successful athlete representation, is expected to enhance his commercial value and brand partnerships [12][13] - The growing interest in the NBA among Chinese audiences, with 90% of adult basketball viewers in China watching NBA games, presents a lucrative opportunity for brands to leverage Yang Hanson's popularity [14]