做好免票游后半篇文章

Core Viewpoint - The trend of eliminating entrance fees at tourist attractions is gaining momentum, reflecting a shift in the understanding of cultural tourism value and aiming to enhance overall visitor experience and economic benefits for local areas [1][2][3] Group 1: Policy Changes and Economic Implications - Tourist attractions like Kunshan Tinglin Garden in Suzhou have announced the cancellation of entrance fees, allowing free access to various sites, which has garnered public attention [1] - The move away from a "ticket economy" is seen as a strategic choice to unlock the potential of tourism consumption in areas such as dining, accommodation, transportation, and entertainment [1] - The example of West Lake in Hangzhou demonstrates that eliminating entrance fees can lead to significant economic benefits, with a reported increase of hundreds of billions in annual tourism revenue by extending visitor stay [1] Group 2: Differentiation and Cultural Integration - To effectively implement the no-fee policy, attractions must focus on differentiation and unique cultural offerings, moving from generic experiences to distinctive ones [2] - The integration of advanced technologies like AI, IoT, VR, and AR is essential for enhancing visitor experiences and transforming attractions into places that encourage repeat visits [2] - The tourism industry should break down physical and industry barriers, promoting cross-industry integration to create a "tourism+" model that fosters economic growth in surrounding areas [2] Group 3: Enhancing Visitor Experience and Satisfaction - Improving visitor satisfaction and engagement is crucial, as the focus shifts from merely attracting visitors to maintaining high-quality experiences [3] - Attractions need to invest in infrastructure and service quality, ensuring that visitor feedback mechanisms are in place to enhance overall satisfaction [3] - The emphasis on unique, intelligent, and integrated experiences will be vital for the sustainable development of the cultural tourism industry [3]