吸引中国游客，泰国推出“安全旅行印章”

Core Viewpoint - The Thai government is implementing a "Safe Travel Stamp" initiative to restore confidence among Chinese tourists following a significant decline in visitor numbers and safety concerns [1][3]. Group 1: Safety Measures and Initiatives - The Thai National Tourism Bureau has introduced the "Safe Travel Stamp" as a follow-up to previous safety measures aimed at reassuring tourists [3]. - The stamp's criteria include safety of operating venues, payment security, foreign language communication skills, and ease of transportation [3]. - The certification process will be completed by July, with a formal awarding ceremony planned for August [3]. Group 2: Impact of Recent Events - Recent incidents, particularly the case of a Chinese actor being lured to Thailand and caught in a scam, have severely damaged Thailand's reputation among Chinese tourists [3]. - The "Sawasdee Nihao" campaign held from May to June aimed to improve Thailand's image in the Chinese tourism market but had limited success in reversing the decline in visitor numbers [3]. Group 3: Visitor Statistics - From January 1 to June 22, 2023, Thailand welcomed 2.17 million Chinese tourists, a decrease of 4.24% compared to the same period last year [3]. - China, previously the largest source of inbound tourists for Thailand, has now been surpassed by Malaysia [3]. - The Thai National Tourism Bureau has set a target of 6.9 million Chinese tourists for the year, necessitating the attraction of 4.73 million additional visitors in the second half of the year [3].