“观赛搭子”盐水鸭，借势“苏超”“游”向全国

Group 1 - The "Su Super" event has significantly boosted the popularity of Nanjing Salted Duck, leading to increased sales both online and offline [1][2] - Sales data indicates that during matches, the search volume for Nanjing Salted Duck spikes, with a notable increase in purchases from tourists [1][2] - A collaboration with Dongfang Zhenxuan resulted in the sale of 110,000 ducks in a single live stream, with 80% of buyers being from outside Nanjing [2] Group 2 - The popularity of Nanjing Salted Duck is reflected in a 74% increase in search volume and a 58% rise in order volume for duck dish sets on June 2 [2] - During the match between Nanjing and Wuxi teams, group purchases of salted duck increased by 126%, with sales revenue rising by 155% [2] - The local government and Meituan are promoting special offers and meal packages to enhance the experience for fans attending the matches [3]