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中信证券:未来啤酒厂商在精酿行业的布局值得关注
news flash·2025-06-30 00:15

Core Viewpoint - The beer industry is entering a high-end phase, with increasing demand for personalized and diversified products, making the craft beer sector a focal point for future investments [1] Industry Summary - The craft beer industry is expanding due to rising quality demands, leading to the emergence of two business models [1] - Notable brands like Fulu Family and Fresh Beer 30km are expanding nationally due to high store standardization [1] - The franchise expansion model for craft beer brands is expected to continue its growth [1] - Major beer manufacturers are increasingly focusing on the craft beer sector, with a trend of acquiring high-quality craft beer brands observed in recent years [1]