海南备好“消夏大餐”迎接暑期旅游热

Core Viewpoint - Hainan is preparing for a summer tourism surge by promoting a variety of "cool summer" travel products and experiences, aiming to attract both domestic and international tourists [1][3]. Group 1: Tourism Trends - The summer tourism season is gaining momentum in Hainan, with significant increases in hotel bookings, particularly in Sanya and Haikou, showing a growth of 60% to 70% compared to the same period last year [3]. - Various travel modes such as volunteer travel, inbound tourism, and group tours are becoming popular, indicating a diverse range of tourist interests [2][3]. Group 2: Promotional Strategies - Hainan has launched the "Cool Summer Hainan Vacation" campaign, featuring four main themes: mountain activities, beach experiences, cultural visits, and wellness [3]. - The province is also offering tourism consumption vouchers worth billions, covering areas like airfare, attraction tickets, hotel stays, and dining [4][5]. Group 3: Unique Offerings - The Hainan Baohua Ridge Tropical Rainforest Cultural Tourism Area has introduced various rainforest-themed educational programs aimed at students, anticipating a high demand for summer educational tours [3]. - Coastal areas like Wanning are promoting water sports such as surfing and diving, leveraging their natural resources to attract visitors [4].