Qi Lu Wan Bao·2025-06-30 01:15Group 1 - Wuliangye announced the launch of a new 29-degree product "Yijian Qingshin" in September, replicating a classic formula from the last century while incorporating modern taste optimizations [1] - Luzhou Laojiao is following suit with its 38-degree Guojiao 1573, which already accounts for half of its product line, and is in the final stages of developing a lower 28-degree product [1] - Yanghe plans to focus on launching fruit-flavored liquor and a 33.8-degree micro-molecule series in the third quarter, targeting "light social" scenarios [1] Group 2 - The rise of low-alcohol beverages is driven by the younger consumer demographic, with Meituan's flash purchase data showing a tenfold increase in low-alcohol liquor sales during this year's 618 shopping festival, with the 18-35 age group contributing over 60% of sales [1] - The industry faces challenges in maintaining flavor integrity while reducing alcohol content, with technical innovations being crucial for success [1] - Traditional liquor companies are leveraging their resources and blending techniques to create a competitive edge, as over 50 low-alcohol brands have exited the market due to quality control issues [1] Group 3 - There is a regional disparity in the acceptance of low-alcohol beverages, with southern regions seeing over 65% market share, while northern markets still favor high-alcohol options [2] - Industry experts express concerns that excessive adaptation to younger tastes may lead to competition with fruit wines and foreign liquors, potentially undermining traditional white liquor [3] - Despite high-end liquor inventory turnover days reaching 867, Wuliangye's management believes that this transformation is essential for integrating white liquor into the lifestyle of younger consumers [3]