Nan Fang Du Shi Bao·2025-06-30 01:41Core Viewpoint - The high school entrance examination (Gaokao) volunteer application market is experiencing significant transformation driven by AI technology, with major internet companies entering the space to provide AI-based services, reshaping the industry landscape and creating new opportunities and challenges for students and parents [2][6][14]. Group 1: Market Overview - In 2025, the number of Gaokao applicants is expected to reach 13.35 million, making it the second highest in the last decade, with an estimated undergraduate enrollment plan of around 4.9 million [2]. - The paid scale of the Gaokao volunteer application market is projected to reach 1.09 billion yuan in 2025, with over 90% of candidates willing to use professional services for planning [2][4]. - The market for volunteer applications has grown tenfold over the past decade, reaching 1.09 billion yuan this year [4][6]. Group 2: AI Technology in Volunteer Applications - Major internet companies like Alibaba, Tencent, and ByteDance are launching AI tools for Gaokao volunteer applications, competing for market share under the banner of "technology for the public" [2][14][18]. - AI tools are being used to simplify the complex decision-making process involved in volunteer applications, which has become increasingly intricate due to reforms in the Gaokao system [4][9]. - The introduction of AI in the volunteer application process is seen as a way to democratize access to information and reduce reliance on expensive consulting services [2][6][24]. Group 3: Industry Challenges and Concerns - The rapid influx of personnel into the volunteer application industry has led to a market characterized by varying quality, with many practitioners lacking the necessary expertise [7][22]. - There are concerns about the accuracy of AI tools, with reports of data inaccuracies and errors in recommendations, highlighting the need for reliable and updated information [10][22]. - The industry lacks standardized practices, leading to issues such as false advertising and unqualified consultants providing misleading advice [7][22]. Group 4: Future Trends and Insights - The future of the Gaokao volunteer application market may shift towards personalized consulting services, focusing on comprehensive career planning from subject selection to employment [25]. - AI is expected to play a supportive role in the decision-making process, helping students and parents clarify their options rather than replacing human expertise [24][25]. - The competition among AI tools will increasingly depend on the quality of algorithms and the ability to provide accurate, actionable insights based on real-time data [22][25].